Consolidate the joint efforts of new employment groups to forge ahead
2026-09-24
The advent of the digital age is profoundly changing the global employment landscape, and the emergence of new employment groups has become a common trend. The scale of new employment groups in China is huge and continues to grow. According to relevant statistics, the total number of new employment groups in the country has reached 84 million. The new employment group is an important component of socialist workers and an indispensable force for economic and social development. In April 2026, the "Opinions on Strengthening Service Management for New Employment Groups" clearly proposed to strengthen ideological and political work for new employment groups. In recent years, under the strong leadership of the Party Central Committee, the practical foundation of the Party's innovative theory leading the political identity of new employment groups has been continuously consolidated, and positive progress has been made in ideological and political guidance, rights protection, organizational coverage, and grassroots governance participation. At the same time, it should be noted that in the face of new changes in the ideological dynamics of the new employment group, the effective political guidance of the Party's innovative theory still requires the construction of a dynamic working mechanism that matches the characteristics of the digital age.
Build a data-driven mechanism for precise identification and theoretical supply adaptation. The core logic of this mechanism is to rely on big data and artificial intelligence technology to promote the dissemination of the Party's innovative theories that are close to individual work and life, directly address practical difficulties, and achieve precise drip irrigation for the supply of theories to thousands of people. Integrate government platform data, enterprise employment data, community interaction data, online questionnaire survey data, and multi-source demand data, build a standardized data collection, desensitization, and analysis system, and draw a dynamic ideological situation digital map covering all new employment groups. Based on the big language model and digital content generation tools, establish a theoretical content resource library, fully collect authoritative texts of the Party's innovative theories, and set up hierarchical classification and interpretation logic. The system automatically breaks down the core principles of theory based on group characteristics, integrating lightweight carriers such as short videos, graphic illustrations, audio interpretation, and Q&A mini programs to achieve targeted and differentiated theoretical dissemination. At the same time, establish a dynamic adjustment mechanism for supply, continuously collect behavioral data such as reading time, interactive comments, and feedback from new employment groups on theoretical content, and iteratively optimize theoretical interpretation perspectives, content forms, and push frequencies in reverse, forming a closed-loop adaptation chain of "data collection - ideological profiling - intelligent production - precise push - effect feedback", so that the dissemination of the Party's innovative theories fully conforms to the daily lives of new employment groups.
Relying on close organizational connections to achieve normalized embedded theory guidance. The employment mode of the new employment group is flexible and highly mobile, and the traditional party organization work system is difficult to fully achieve effective coverage. To this end, we must adapt to the reality of digital and intelligent online social networking and platform employment, deeply embed the Party's innovative theories into the daily social, work, and community relationship networks of new employment groups, and rely on close organizational connections to achieve normalized and immersive theoretical guidance. Breaking the limitations of physical space and enterprise boundaries, building a hierarchical organizational system of "platform party organization online functional party branch community learning group", and promoting the embedded leadership of the party's innovative theories. On the one hand, the party organizations of platform enterprises take the lead in revising the enterprise management system, corporate culture manual, and algorithm ethics guidelines, integrating the core connotations of the party's innovative theories such as people-centered and common prosperity into the construction of corporate culture, promoting mainstream value orientation, and allowing practitioners to feel the practical power of theory in daily order taking and online office work. On the other hand, we should leverage the role of Party members and rely on online communities to carry out normalized and interactive theoretical explanations. Party member riders, party member anchors, and party member ride hailing drivers, based on their own work experience, interpret the Party's livelihood policies, labor protection theories, and other hot topics such as platform supervision, labor rights protection, and industry development, continuously strengthening the emotional connection between new employment groups and the Party's innovative theories and Party organizations.
Build a grassroots practical mechanism that combines service and governance. This mechanism transforms the value propositions of the Party's innovative theory, such as putting people's livelihood first, co construction, co governance, and sharing, and safeguarding the rights and interests of workers, into tangible public services and grassroots governance practices that can be seen, touched, personally participated in, and evaluated in real time, and verifies the scientific nature of the theory through practical results. Coordinate resources from government departments, platform enterprises, and street community party and mass service centers to create an integrated online and offline digital intelligent party and mass service and governance comprehensive platform, breaking down abstract theoretical connotations into digital functional modules that can be implemented on the platform and used by the public. The platform development service module integrates one-stop convenient functions to accurately respond to the practical needs of practitioners. Synchronize the establishment of a closed-loop system for feedback on the entire process, so that the service applications, governance opinions, and practical demands submitted by practitioners can form standardized data records, and be regularly summarized and returned to functional departments such as party building, human resources and social security, and market supervision. Relevant departments optimize livelihood policies and adjust the focus of theoretical interpretation based on public demand data. In response to the labor security difficulties reflected by the group, special theoretical interpretations and policy lectures are launched to achieve a complete cycle of "theoretical value digital service grassroots governance demand feedback policy optimization". This enables new employment groups to continuously enhance their ideological and action consciousness in learning and practicing the Party's innovative theories through convenient services and efficient governance practices.
Construct a mechanism for guiding algorithmic values and purifying the network ecosystem. This mechanism requires active intervention in the underlying logic of algorithm distribution on commercial platforms, shaping a positive digital communication environment through institutional constraints, standard guidance, and traffic regulation, and creating a digital intelligence network ecosystem conducive to the widespread dissemination of the Party's innovative theories and the positive value shaping of new employment groups. Promote major platforms to incorporate content value orientation into the core indicators of traffic allocation, and automatically provide traffic support and push priority for positive energy short videos, graphics, and live content that fully and accurately explain the Party's innovation theory through algorithms; Reduce the recommendation weight and limit the dissemination range of inappropriate content. Synchronize the construction of an intelligent monitoring system for online public opinion, relying on natural language processing, image recognition technology, etc., to cover high-frequency active online positions of new employment groups such as rider communities and industry exchange forums, and identify clues for the spread of erroneous ideological trends. Establish a collaborative mechanism for handling online communication, public security, party building, and platform enterprises, timely pop up guidance for erroneous remarks, remove illegal content, organize party members and theoretical promoters to conduct positive analysis online, clarify cognitive misunderstandings in a timely manner, and build a digital ecological barrier for mainstream theoretical dissemination.
Establish a linkage mechanism that empowers national development through career development. Under the flexible employment model of the platform, new employment groups often face problems such as low occupational recognition, unclear development paths, and weak sense of social belonging. This requires opening up the narrative channel of individual development and national development, integrating the Party's innovative theory into the grand narrative of achieving the great rejuvenation of the Chinese nation, Chinese path to modernization, and common prosperity of all people, accurately linking the personal career growth path of each practitioner, and shaping a unified and positive collective identity of workers. Building a national unified digital platform for vocational skill enhancement based on national level digital infrastructure, transforming the content related to the Party's innovation theory into customized online training courses and vocational ability certification systems suitable for different industries. The course revolves around theoretical points such as labor creating happiness, digital development of industries, and the mission of workers in the new era, and combines practical content from industries such as food delivery, e-commerce live streaming, and ride hailing services to push synchronously; Set up a tiered vocational certification system for junior, intermediate, and senior positions, with certification results linked to platform promotions, government entrepreneurship subsidies, and skill based residency policies, to provide a clear and sustainable career path for new employment groups and establish a stable and clear identity for practitioners. At the same time, fully utilize the powerful narrative and communication capabilities of digital media such as short videos, live broadcasts, and graphic materials, coordinate official media, platform accounts, and red anchor resources, and systematically create and disseminate online literary works, documentary short films, etc. that reflect the real lives of new employment groups. Focusing on fresh cases such as riders guaranteeing urban people's livelihood distribution, anchors helping rural revitalization by selling agricultural products, online car hailing guaranteeing mass travel, flexible technology practitioners enabling digital industry, etc., we explore the true stories of ordinary practitioners' struggle, dedication, and pursuit of dreams, and organically integrate individual struggle into the grand narrative of Chinese path to modernization.(Outlook New Era)
Edit:Luoyu Responsible editor:Wang Erdong
Source:GMW.cn
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