The main event of the 2026 National Day Culture and Tourism Consumption Month was held on the 22nd in Mile City, Yunnan Province, officially launching the 2026 National Day Culture and Tourism Consumption Month. The consumption month will last from late September to the end of October. The Ministry of Culture and Tourism, in collaboration with relevant departments and supporting units, will launch a series of cultural and tourism activities and measures to benefit the people around Mid Autumn Festival and National Day, enriching the supply of seasonal cultural and tourism products and services, and better meeting the cultural and tourism consumption needs of residents and tourists during the Double Festival holiday and autumn.
During the consumption month, various regions will increase the supply of high-quality cultural and tourism products, hold over 20000 cultural and tourism activities, and distribute over 310 million yuan in consumer subsidies such as vouchers, focusing on hot topics such as traveling mountains and rivers, Mid Autumn Festival reunions, autumn leisure, red tourism, study tours, night economy, and intangible cultural heritage cuisine, providing residents and tourists with richer choices and more comfortable experiences for holiday travel.
Yunnan Province, where the Consumer Month home event is located, will launch over 1100 themed cultural and tourism activities, including cultural welfare, intangible cultural heritage experience, and integration of sports and tourism. Continuously distributing Caiyun cultural and tourism consumption vouchers through platforms such as "One Mobile Travel to Yunnan", covering various scenes such as scenic area tours, wedding photography, cultural and creative shopping, cultural and sports tourism events, allowing tourists to take away Yunnan's scenery and cherish Yunnan's memories. (Outlook New Era)