The Ministry of Culture and Tourism held the main event of the 2026 National Day Culture and Tourism Consumption Month in Mile City, Yunnan Province on the 22nd, officially launching the 2026 National Day Culture and Tourism Consumption Month. During the consumption month, over 20000 cultural and tourism activities will be held in various regions, and over 310 million yuan in consumption subsidies such as coupons will be issued to provide residents and tourists with richer choices and more comfortable experiences for holiday travel.
The consumption month will last from late September to the end of October. The Ministry of Culture and Tourism, in collaboration with relevant departments and supporting units, will launch a series of cultural and tourism activities and measures to benefit the people around Mid Autumn Festival and National Day, enriching the supply of seasonal cultural and tourism products and services, and better meeting the cultural and tourism consumption needs of residents and tourists during the Double Festival holiday and autumn. Various regions will increase the supply of high-quality cultural and tourism products based on hot demand such as traveling through mountains and rivers, Mid Autumn Festival reunions, autumn leisure, red tourism, study tours, nighttime economy, and intangible cultural heritage cuisine.
At the home event, the China Meteorological Administration released the 2026 National Autumn Appreciation Guide and the Golden Autumn Morning and Sunset Viewing Map; Sinopec has released the "Hundred Cities, Thousand Stations" self driving travel measures to benefit the people, providing various discounts and convenient services for self driving tourists; China Construction Bank has released the "Huiyou Zhonghua" cultural and tourism consumption finance measures to benefit the people, launching discounts on consumption in scenic spots, hotels, and other areas. On site, cultural and tourism products and special activities launched around themes such as nighttime tourism, specialty cuisine, and autumn vacations for primary and secondary schools were also released.
Yunnan Province, where the Consumer Month home event is located, will launch over 1100 themed cultural and tourism activities, including cultural welfare, intangible cultural heritage experience, and integration of sports and tourism; Continuously distribute Caiyun cultural and tourism consumption vouchers, covering various scenarios such as scenic area tours, wedding photography, cultural and creative shopping, cultural and sports tourism events, etc; Create the official cultural and travel companion gift "Yunnan Gift", integrating over a thousand featured products from four major series: trendy and creative, intangible cultural heritage craftsmanship, ecological products, and cloud lifestyle.