Quality is the lifeline of cultural products and services.
With the continuous improvement of living standards, people have higher requirements for the quality, taste, style, and other aspects of cultural products. Is the quality of current cultural products and services' right or wrong '? On August 25th, the report of the State Council on improving the quality of cultural products and services was submitted for review at the 24th meeting of the Standing Committee of the 14th National People's Congress.
Include expanding the supply of high-quality cultural products and improving the level of public cultural services into the outline of the 15th Five Year Plan; Improve the network of public cultural facilities, strengthen convenience transformation, and optimize the free and open system; Building smart museums, smart libraries, and public cultural clouds; The implementation of the "Thousand Sails Going Global" action plan for foreign cultural trade and the China Audiovisual Going Global Plan... Opening the report, a series of practical measures demonstrate the "hard work" of improving quality.
Sun Yeli, Minister of Culture and Tourism, summarized in his report commissioned by the State Council: "The quality of cultural products and services has significantly improved, effectively playing a role in promoting industry quality and efficiency, meeting the growing needs of the people for a better life, empowering economic and social development, and promoting cultural exchanges and mutual learning
The quality lies in the exquisite products, and the supply of products is even better.
The cultural performances "The Great Journey" and "Justice Will Win" have received rave reviews, while the drama "Northbound" and the dance drama "Dream of the Red Chamber" have both received high box office acclaim. The TV dramas "Taiping Year", "Tree of Life", and "Protagonist" have sparked a viewing frenzy, and the movies "Ne Zha: The Demonic Children Roar in the Sea", "Nanjing Photography Studio", "Love Letter to Grandma" and other excellent works continue to emerge... The increasingly rich and excellent works have given the people a sense of cultural gain and happiness.
The 'quality' lies in being approachable, and the service quality has been higher.
By the end of 2025, there will be 3253 public libraries, 7188 museums, and 44000 cultural institutions nationwide, making it more convenient for the public to enjoy cultural services. The cultural market is more prosperous and orderly, with commercial performances, immersive experiences, boutique exhibitions, intangible cultural heritage, national trend toys, cultural and creative products, etc. widely popular.
Throughout the country, the increasingly comprehensive network of public cultural facilities covering both urban and rural areas delivers high-quality cultural products and services directly to the people, reaching their hearts and minds.
Quality is in business, and cultural empowerment is stronger.
From the trend of "traveling with movies" and "traveling with concerts", to the thriving night economy and ticket economy, to the characteristic cultural industry and rural tourism driving a large number of farmers to become rich and increase their income, the trend of cultural empowerment for economic and social development has become increasingly evident.
In 2025, the cultural and related industries will achieve a revenue of 20.83 trillion yuan, a year-on-year increase of 8.8%, and a total profit of 1.9 trillion yuan, with a steady improvement in profitability; The per capita expenditure on education, culture, and entertainment among residents in China increased by 9.4%, accounting for 11.8% of the per capita consumption expenditure. The scale of the cultural industry continues to grow, effectively driving domestic demand, promoting employment, and boosting confidence.
Quality is expanding overseas, and cultural exchanges are becoming more widespread.
When 'Becoming Chinese' is upgraded to 'Chinamaxxing', the international influence of Chinese culture is increasing day by day. Looking overseas, traditional cultures such as martial arts, Chinese music, and traditional Chinese medicine are widely spread, while cultural products and services such as online literature, online games, web dramas, and trendy games are accelerating their overseas expansion.
Data shows that by 2025, the total import and export volume of cultural products in China will reach 143.4 billion US dollars, and the number of cultural products and services going global will continue to grow, with an increasing international influence.
While achieving significant results, we are also aware that there is still a certain gap between the current quality of cultural products and services and the expectations of the people and the high-quality development requirements of the industry. The report also pointed out four "further steps": institutional and mechanism construction needs to be further strengthened, innovation and creativity capabilities need to be further improved, regulatory governance quality and efficiency need to be further improved, and cultural trade strength needs to be further enhanced.
Regarding this, Sun Yeli stated that the next step will be to improve the institutional mechanisms and guarantee system, continuously enhance the supply capacity of high-quality products, take multiple measures to jointly improve service quality, strengthen the application of technology to promote cultural innovation, and promote Chinese culture to better enter the world.
Firmly maintain cultural confidence, uphold openness and inclusiveness, adhere to positive innovation, adhere to the direction of intelligence, greenness, and integration, launch higher quality and more popular cultural products, provide more refined and specific cultural services, and better meet the needs of the people for a better life. "The expectation of the outlook report is for a cultural market with more quantity, better quality, and better experience, which people are eagerly waiting for. (Looking into the New Era)