9 departments issue documents to stimulate the vitality of the sinking market and activate county-level consumption

2026-08-18

On the 18th, it was learned from the Ministry of Commerce that nine departments, including the Ministry of Commerce, the National Development and Reform Commission, the Ministry of Finance, and the Ministry of Human Resources and Social Security, recently jointly issued opinions to systematically deploy key work to stimulate the vitality of the sinking market, and guide various regions to actively engage in county-level consumption according to local conditions.
Suggestions should be made to fully leverage the strategic support role of the sinking market in expanding the incremental space of domestic demand and building a strong domestic market. We should learn and apply the experience of the "Ten Million Project", implement classified policies to optimize consumption channels, enrich brand supply, and enhance service capabilities. We should create unique consumption scenarios according to local conditions, continue to prosper the county-level consumption market, and better meet the diverse and high-quality needs of the people.
Suggestions put forward key support measures for active county-level consumption. One is to support the upgrading of county-level consumption channels, accelerate the updating of existing commercial facilities, optimize the layout of commercial outlets, improve commercial service supporting facilities, and activate idle resource assets. The second is to promote innovation and brand building in county-level commercial formats, guide chain enterprises to accelerate their sinking, promote local brands to uphold integrity and innovation, and develop emerging formats according to local conditions. The third is to optimize the supply of county-level goods and services, expand the supply of high-quality and low-priced goods, accelerate the improvement of service formats such as "one old and one small", and promote the integrated development of commerce, agriculture, culture, tourism, and sports. The fourth is to further enhance the modernization level of county-level circulation, improve the efficiency of urban and rural circulation networks, and guide the coordinated development of online and offline channels. The fifth is to enhance the ability to ensure consumer security, promote stable employment and expand ways to increase income, and strengthen entrepreneurship and housing to unleash consumption potential.
Opinions on strengthening the integration of elements and the construction of a business environment. From the aspects of fiscal funds, financial services, and land support, we will strengthen policy guarantees, create a favorable consumption environment through measures such as improving the mechanism for handling consumer disputes, promote the aggregation of resource factors and policy measures in the sinking market, and further activate county-level consumption.
It is understood that in the next step, the Ministry of Commerce will strengthen overall coordination with relevant departments, refine implementation measures, promote the implementation and effectiveness of various policies, provide a favorable development environment for stimulating the vitality of the sinking market, and help build a strong domestic market.

Edit:He Chuanning    Responsible editor:Su Suiyue

Source:Xinhua

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