Technology helps attract overseas tourists to become fans of cultural and museum tourism

2026-07-27

This weekend, Madagascar girl Xu Jia and Ukrainian girl Wei Liya visited the Mawangdui National Treasure Art Exhibition currently being held at the Shanghai Art Museum (China Art Palace). Although they have a deep understanding of Chinese history and culture, they still feel very unfamiliar with the Han Dynasty more than two thousand years ago.
An AI glasses helped them smoothly and deeply complete the visit. From the outside, AI glasses look very similar to regular glasses, weighing less than 50 grams, except that the right frame is equipped with a hand touch interactive screen and speaker the size of an AA battery. In addition to the exhibits, there is also a green text interaction area in the field of view of the glasses wearer. When the built-in camera of the glasses scans the exhibits, the system will call up relevant knowledge and introduce it to the audience in text and simultaneous voice. The organizer has inputted authoritative and professional research data from over 50 years of archaeological excavations in Mawangdui into the glasses system, and with the help of AI technology, it has the ability to "communicate" with tourists.
I am asking in English, why is the T-shaped silk painting of Mawangdui Tomb No.1 T-shaped? AI glasses provide a detailed explanation that the shape of silk paintings is closely related to people's views on the universe and life at that time. AI and big data technologies quickly provided me with rich background knowledge, helping me understand people's lives and mental states at that time. ”Xu Jia said.
Throughout the exhibition, there are multiple digital exhibits that transform ancient cultural relics into vivid and realistic interactive experiences, allowing visitors to gain a more intuitive understanding of the wisdom of ancient Chinese life.
Nowadays, China's cultural and museum venues and exhibitions are constantly introducing new technologies, and the fusion of ancient and modern "technology+cultural tourism" is "attracting" overseas tourists.
Multiple Meet China smart terminal devices have also brought convenience to domestic and foreign visitors in areas such as exhibition entrances and cultural and creative stores. This intelligent terminal is mainly designed for foreign users, using technologies such as artificial intelligence and big data to introduce the cultural and tourism resources of their destination to people in more than 10 languages, and supports international mainstream bank cards and electronic payment methods. It can book exhibition tickets and supporting cultural and tourism activities, purchase cultural and creative products, etc.
Wei Liya believes that there are many modern technological applications in museums that showcase historical and cultural heritage, which are already very interesting experiences. These experiences have made me more aware that the biggest characteristic of Chinese cities is' development ', where new applications and technologies bring about many new changes, "she said.
The organizer of the Mawangdui National Treasure Art Exhibition introduced that since its launch during the summer, the exhibition has received thousands of visitors every day, including domestic parent-child students and silver haired groups, as well as many foreign tourists. On the basis of having sufficient explanation teams and service personnel, technological equipment has become an important "member" in serving audiences and tourists. As of now, Meet China's smart terminal devices have served approximately 10000 viewers and supported over 1000 transactions; AI glasses are also popular among Chinese and foreign audiences, with hundreds of uses per day.
The person in charge of Shanghai Spring and Autumn Tourism introduced that the popularity of "China Travel" continues to rise, and inbound tourists are showing a strong interest in exploring traditional Chinese culture. Almost all inbound group tours will go to Shanghai cultural and historical venues, historic districts, etc. at the request of tourists. More and more cultural and museum venues are offering multilingual interpretation services, more user-friendly smart devices, and other services to provide greater convenience for inbound tourists.
According to the data of an Internet platform, as of July 21, the number of orders for inbound summer tourism in Shanghai in 2026 on the platform had increased by 22.43% year on year. Inbound tourists are increasingly favoring Chinese history, culture, and residents' living experiences, while also liking Chinese translation, transportation, cultural tourism, payment, and other related apps for more convenient use. (Looking into the New Era)

Edit:He ChenXi    Responsible editor:Tang WanQi

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