Price method amendments are imminent; crackdown on "involutionary" competition continues to intensify
2026-07-08
On July 7, the State Administration for Market Regulation (SAMR) held a special press conference the in-depth rectification of "involutionary" competition in the first half of 2026. Reporters learned at the conference that the SAMR is actively advancing the revision the Price Law, intending to further improve the identification rules for unfair pricing behaviors such as low-price dumping, and will also make targeted revisions and improvements to the "Implementation Measures for on Fair Competition Review".
At the press conference, Wang Shizhong, Director of the Competition Coordination Department of the SAMR, provided a set of data. Since the first of the year, the SAMR has deployed and carried out 16 special actions focusing on strengthening regulatory enforcement, deepening platform governance, and reinforcing source-based standardization, with 3 expected outcomes clearly defined, and the rectification work has made positive progress.
In terms of improving institutional standards and consolidating the foundation of the rule of law, the "Provisions on the of Trade Secrets" and the "Measures for the Management of Serious Illegal and Dishonest Lists of Market Supervision and Administration" have been revised and issued; based on the investigation evaluation of the market competition status of the food delivery industry, the "Ten Rules for Subsidy Behavior of Food Delivery Platforms (Draft for Comments)" was publicly released; the "Me for the Supervision and Administration of Rules of Online Trading Platforms" and the "Measures for the Supervision and Administration of Live Streaming E-commerce" have been officially implemented, drawing compliance lines for platform behaviors.
In terms of cracking down heavily on competition chaos, according to the published information, the SAMR investigated and handled the "ghost food delivery" series cases, imposing a total fine and confiscation of illegal gains of 3.597 billion yuan on seven e-commerce platforms including Pinduoduo, Meituan,.com, Ele.me (Taobao Flash Purchase), Douyin, Taobao, and Tmall, while simultaneously penalizing the legal representatives and food safety directors of the seven platform with 19.6874 million yuan, severely punishing platforms for allowing "ghost food delivery" behavior; it investigated and handled the "special supply liquor" series of, digging deep into the illegal production and sales sources to eradicate the illegal chain; it announced the supervision and guidance of Lalamove in implementing anti-monopoly compliance rectification, stopping use of algorithms to drive down freight prices, and completely canceling the exclusive car sticker rule, with the overall platform commission rate dropping from about 11% before the rectification to about9%, which can reduce the burden on drivers by over 1.3 billion yuan annually.
Meanwhile, the SAMR approved the acquisition of equity in Ximalaya by Tencent Holdings Limited additional restrictive conditions, solidly advanced the handling of the Ctrip monopoly case, investigated and handled monopoly and unfair competition cases where platform enterprises infringed on the interests of small and medium-sized and squeezed the real economy in accordance with the law to maintain a fair competition market order; and accelerated the handling of the series of cases involving counterfeit "Chint" trademark low-voltage appliances, helping to create a good atmosphere of honest business operations.
In the next step, the policy "combination punch" for rectifying "involutionary" competition will continue gain momentum. Tang Kexin, Deputy Director of the Regulation Department of the SAMR, stated that the SAMR is currently actively advancing the revision of the Price Law, intending further improve the identification rules for unfair pricing behaviors such as low-price dumping, enrich price regulatory enforcement tools, improve the legal liability system, and prevent and stop operators from bottomless " rolling" and "price wars". The SAMR will also make targeted revisions and improvements to the "Implementation Measures for the Regulations on Fair Competition Review". (Outlook New Era）
Edit:Yingying Responsible editor:Yiyi
Source:https://www.jjckb.cn/
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