Currently, various regions are deeply advancing the construction of clean culture in the new era, achieving solid results. However, must be noted that in some places, activities are held with great fanfare, yet leave cadres and the masses completely unmoved. If clean culture only revolves on "paper" and competes "formalities," it will ultimately fail to touch people's hearts. To avoid this phenomenon, the key lies in shedding superficiality, abandoning pretense, rooting deeply, and internal strength. Cultural promotion most fears rigid indoctrination and empty preaching. The revolutionary martyr Fang Zhimin wrote "Qingpin" (Purity and Poverty) in prison simply and plainly writing, "Purity and poverty, a clean and simple life, is precisely where we revolutionaries can overcome many difficulties!" This sincerity remains burning hot across time and space Clean culture should not be a dogma suspended in mid-air, but should be filled with the breath of everyday life. We must step out of the office, dig for materials in steadfastness of the front lines and the daily lives of grassroots cadres, replace rote preaching with stories stained with soil, and truly let the breeze of integrity knock on the heart. spring rain nourishing plants, the value lies in precise drip irrigation, and the greatest taboo is flood irrigation. Lectures that do not distinguish audiences or scenarios often result in "the speaker earnest, but the listeners being indifferent." A "one-size-fits-all" and "blanket" approach to promotion will inevitably lead to "maladaptation to the local." For those exercising public power, we need to help them clarify the boundaries of power and build a strong defense line against corruption and degeneration; for business owners, we should guide them see the bottom line of compliant operations and uphold their original intention of establishing a business based on integrity. Only by bringing abstract discipline and rules back to concrete and tangible life, and transforming into behavior guidelines that fit reality, can the concept of integrity truly integrate into daily life and enter people's minds and hearts. In the screen-reading era, attention is scarce resource. While the foundation of integrity must remain upright, the posture of communication must also be innovative. Rather than preaching with a stiff face and lecturing with an air of superiority it is better to consciously switch to the audience's perspective, think more about what the audience likes to watch and which method is most popular, lower one's posture, change's appearance, use micro-movies to thoroughly explain the rules, use short videos to convey integrity, create a few clean brands with the fragrance of soil and the breath of the, and let the elements of integrity enter social circles. When dry preaching turns into vivid internet-style expression, and when people shift from "passive watching" to "active sharing," culture will break through the barriers of social circles and overcome the dilemma of communication.

The construction of a culture of integrity most fears a "burst of enthusiasm followed by a sudden chill," and is most afraid that once activities conclude, will dwindle, making it difficult to form a lasting influence. Cultivating the heart through culture requires the patience of slow-simmering, allowing the concept of integrity to permeate family traditions and education, blend into grassroots governance, and embed into Theme Party Days, just like salt dissolving in water. We should weave a tight ecological network of integrity that links, families, and society, allowing external hard constraints to gradually settle into daily behavioral habits that are practiced unconsciously, and ultimately sublimate into an unshakable and firm conviction. the culture of integrity truly "come alive" and "go deep" is by no means an overnight achievement. Only by putting in more "clumsy effort" that drips water wear through stone, and paying more attention to the actual effect of permeating people's hearts, can we let the breeze of integrity bloom into flowers of purity on the fertile soil the human heart, and inject inexhaustible strength into nurturing a clean and upright political ecosystem. (Outlook new era)

(Author: Yang Pengjie, Unit: Discipline Inspection and Supervision Commission of Hoh City, Inner Mongolia Autonomous Region)