"Rose fragrance" wafts out of Gongfu Road

2026-06-08

In early summer, in Wangtuan Village, Lingshan Subdistrict, Jimo District, Qingdao City, Shandong Province over 3,000 mu of roses bloom in the breeze. More than 1,200 varieties blossom in succession, painting a magnificent rose picture. Drawing on resources, the area uses "Rose " as its brush and industrial integration as its ink, transforming the small rose into a "wealth-generating flower" for enriching the people and prosper the village. This has leveraged industrial quality improvement, increased villagers' income, and revitalized cultural tourism, paving a fragrant path toward comprehensive rural revitalization.
General Secretary Xi Jinping out that developing characteristic rural industries is the foundation for advancing comprehensive rural revitalization. It is necessary to strengthen the application of science and technology, promote the integration of agriculture, culture, and, continuously extend the industrial chain, increase added value, and lead more farmers to increase their income and get rich. From the first trial planting of 23 mu of edible roses 2012, to the official opening of the Rose Town in 2015, and now to a National 4A-level scenic area covering over ,000 mu, the Lingshan rose industry has dedicated fourteen years to completing a magnificent transformation from a single flower to an entire industry. What were once ordinary farml have now been transformed into a secret flower sea with scenic views in all four seasons. Relying on the foundation of large-scale planting, it has built four major economic systems:strengthening the foundation through planting, empowering through tourism, adding value through processing, and expanding income through nursery stock." This has multiplied the benefits of the land and laid a solid for rural industrial revitalization.

The beauty of the rose lies not only in the fragrant pastoral scenery but also in the industrial confidence built through intensive cultivation. Rose Town has moved beyond the development of a single "flower-viewing economy," fully integrating the upstream and downstream industrial chains to achieve the all-dimensional value mining of "a single flower." Upstream, has introduced the breeding of over a thousand rose varieties and created a high-quality nursery stock cultivation base, allowing rose seedlings to be distributed far and wide. Downstream, it has developed over a hundred rose products across seven major series, covering multiple fields such as food, daily chemicals, and cultural and creative products. From "good-looking" to "practical the small flower sea has transcended its sightseeing attribute and transformed into a tangible industry for enriching the people, making the rose industry an important pillar for empowering rural development and driving income for the masses.

The integration of agriculture and tourism transforms natural landscapes into a sustainable beauty economy. Leveraging the unique rose resources, the deep integration of "   cultural tourism" is promoted to break seasonal limitations and create immersive experience scenarios. Within the park, a nearly 1,000-meter underground cultural corridor tells the story the floral heritage, while the year-round flower seas have become popular spots for wedding photography and leisure check-ins. Various activities such as folk experiences and flower picking continuously enrich the of tourism and enhance the visitor experience. With scenic views and tourable attractions in all four seasons, the Rose Town, relying on its high-aesthetic landscapes and high-quality cultural services, continues to activate the consumption potential of the countryside, becoming a vivid model for the high-quality development of rural agriculture-tourism integration.
A single rose blooms with vitality; a sea of flowers lights up the future of the countryside. From field cultivation to deep processing, and from sightseeing tourism to cultural study tours, the development path forged by this of flowers is also a common microcosm of rural development in many parts of the country. Digang Village in Huzhou, Zhejiang, deeply cultivates fish-mulberry culture to create unique water town cultural tourism destination; Longjing Village in Guiyang, Guizhou, revitalizes the resources of the ancient Bouyei village to activate the rural cultural heritage through intangible heritage study tours; and Manhai Village in Pu'er, Yunnan, relies on coffee cultivation to forge a path of common prosperity through "coffee   cultural tourism." These vivid cases referable and living samples for the construction of beautiful villages in the new era. Only by rooting in local endowments and working diligently can the endogenous driving force for rural development be continuously activated allowing "small specialties" to grow into "large industries," and heading towards the broad future of common prosperity.

Edit:Luoyu    Responsible editor:Jiajia

Source:People's Forum Online

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