Differentiated layout in multiple regions promotes smooth consumption and economic circulation
2026-05-13
Recently, many regions have successively released local "15th Five Year Plan" outlines. Based on their own characteristics and advantages, various regions have deployed multiple task measures to accelerate the release of consumption potential and smooth the economic cycle. Zhu Keli, founding director of the National Research Institute for New Economy, told reporters that in order to implement the national strategy of expanding domestic demand, respond to changes in the internal and external environment, and enhance the endogenous driving force of the economy, various regions are focusing on unleashing consumption potential. Consumption is directly related to people's well-being, and promoting the release of consumption potential is conducive to better meeting the needs of the people for a better life. From the specific deployment in various regions, promoting consumption expansion and quality improvement has become a common direction. Shanghai proposes to accelerate the release of consumption potential and smooth the economic cycle; Support the silver haired economy, first-time economy, and nighttime economy, innovate digital consumption, green consumption, and self enjoyment consumption supply, develop interactive, immersive, and experiential consumption, promote "artificial intelligence+consumption" and intellectual property derivative consumption. Hunan proposed to innovate and develop new consumption modes such as performing arts, events, China-Chic, night economy, etc; Creating an intelligent interactive environment and promoting the "intelligent connection of all things" of intelligent terminals; Promote the consumption of "IP+" products such as anime, gaming, and esports. Jiangsu proposed to vigorously develop emotional economy, event economy, innovative development of pet economy, China-Chic cultural innovation, ice and snow sports, ticket stub economy and other new business models, and actively develop local featured aviation and tourism integration products. At the same time, multiple regions are laying out the construction of international consumption center cities and regional consumption center cities. For example, Guangdong has proposed to support Guangzhou in building an international consumption center city, support Shenzhen in striving to become an international consumption center city, and support Zhuhai, Shantou, Foshan, Dongguan, Zhanjiang, and Shaoguan in building regional consumption center cities. Zhejiang proposes to support Hangzhou, Ningbo, and Wenzhou in striving to become international consumption center cities and cultivate regional consumption center cities. Associate Professor Liu Chunsheng from the Central University of Finance and Economics told reporters that the deployment of promoting consumption in various regions has shown distinct highlights: firstly, the hierarchical construction of international and regional consumption center cities, creating a gradient consumption pattern; The second is to make efforts based on the differentiation of their own advantages and avoid homogeneous competition. Coastal areas focus on inbound consumption, cross-border consumption and high-end consumption, while inland areas focus on China-Chic, performing arts events, and cultural tourism IP consumption, forming distinctive consumption cultivation paths; The third is to expand into new tracks such as emotional consumption, pet economy, low altitude consumption, IP consumption, and nighttime economy in multiple regions, while promoting the integration of online and offline scenarios. Zhu Keli stated that consumption is the starting and ending point of the domestic circulation, and to smooth the economic cycle, it is necessary to firmly grasp this fundamental link of consumption, and achieve a high-level dynamic balance of demand driving supply and supply creating demand. Liu Chunsheng stated that the specific implementation of relevant deployments in various regions in the next step should focus on the following aspects: refining supporting policies, lowering the threshold for new business models, and improving relevant consumption scenarios and infrastructure; Strengthen local supply and distinctive IP; promote regional coordination and linkage, while accurately activating the consumption potential of different groups, forming a long-term consumption promotion mechanism. (Looking into the New Era)
Edit:He Chuanning Responsible editor:Su Suiyue
Source:Securities Daily
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