Is it feasible to claim compensation for buying fake goods? The determination of 'consumer fraud'

2026-04-07

When the consumer experience is not satisfactory, consumers may claim punitive damages on the grounds that the operator or producer has committed "fraud", which is commonly known as "refund one, compensate three" or "refund one, compensate ten". So, how do judges make judgments on "consumer fraud" in actual case trials? What conditions must be met in order to "refund one and compensate three" or "refund one and compensate ten"? Case 1: The man who bought 100 bottles of "three no" Baijiu claimed ten times of compensation, which was rejected. Liu Tong bought 100 bottles of Baijiu in a liquor company, and after unpacking the case at home, he found that there was no logo or label on the Baijiu bottle. Liu Tong sued Zhang Qing, the shareholder of the liquor company, to the court on the ground that he bought the "three no" products (because the liquor company decided to dissolve and apply for cancellation in the lawsuit, Liu Tong applied for adding the company's shareholders as the defendant according to law), and demanded to return all the payment for goods and pay ten times of compensation. Zhang Qing argued that the Baijiu involved in the case was real liquor, and there was no behavior endangering human health, nor was it a "three no" or fake or inferior product. The anti-counterfeiting label on the bottle cap has anti-counterfeiting code and is a five-star series Baijiu produced by a distillery. The duplicate of business license, food business license, alcohol inspection report and other evidence submitted by the distillery are sufficient to prove that the Baijiu involved in the case has no quality problem and is in substantial compliance with food safety standards. The bare bottle Baijiu involved in the case was clearly placed in the store, and the recognition of touch and appearance was different from other Baijiu with labels, so it could be found directly without being reminded by others. After finding that Baijiu was not labeled, Liu Tong did not communicate with the liquor company and operator to solve or seek refund and return as normal consumers did, but directly filed a lawsuit to form a dispute, which is actually an illegal purpose of using the lawsuit to realize a huge claim and benefit from it. Request the court to dismiss Liu Tong's lawsuit request in accordance with the law. After trial, the court found that in this case, although there was no label on the bottle of the alcohol involved, the name of the producer was clearly marked on the box. Liu Tong obtained the information through the QR code on the bottle cap and contacted the manufacturer for verification. Therefore, the labeling issue in this case should be identified as a label defect. After inquiry, Liu Tong confirmed in court that he had opened a box of alcoholic beverages involved in the purchase case on the spot. The packaging style of the opened bottle was consistent with the one he saw on the display cabinet at the time of purchase; After purchasing the alcohol involved in the case, it was not actually consumed and did not cause any actual losses. It only delayed the child's one month banquet and requires a new purchase of alcohol. Therefore, it should be determined that Liu Tong was aware of the existence of relevant label defects when purchasing the alcohol involved in the case. In this situation, it still purchases in large quantities and seeks greater economic benefits through litigation, and the overall behavior is profit oriented, different from general consumer behavior. And there is currently no evidence to prove that the alcohol involved in the case has food safety issues that endanger human health, or that related label defects have had a substantial impact on food safety. Liu Tong's lawsuit request for Zhang Qing to pay ten times the compensation of 300000 yuan clearly violates the principle of good faith in civil activities and the requirements of socialist core values, and the court does not support it. The court finally decided that Liu Tong would return 100 bottles of Baijiu to Zhang Qing, and rejected Liu Tong's claim for ten times compensation. The judge said that although consumer cases are "small", they are related to the people's livelihood. Food and drug safety is the most concerned, direct, and practical interest issue for the people. In this case, Liu Tong was aware of the relevant label defects when purchasing the alcohol involved in the case, but he still made a large purchase and did not promptly solve the problem by contacting the operator or producer. Instead, he directly filed a lawsuit. His behavior was overall profitable and clearly different from general consumption behavior. Therefore, the court determined that he was "knowingly buying fake" and only partially supported his lawsuit request within the scope of reasonable living consumption needs, and rejected his lawsuit request for ten times compensation. In practice, those who buy fake products may not necessarily be consumers. Therefore, the determination should not be based solely on the quantity of items purchased by the buyer, but should be based on the specific circumstances of the case. As long as the purchase quantity does not exceed the reasonable living consumption needs of ordinary consumers, the buyer's request for punitive damages will be supported by law; If the relevant labels and instructions do not comply with food safety standards but do not affect food safety, do not mislead consumers, and do not cause actual harm, then the buyer's request for punitive damages should not be supported. In this way, it can not only crack down on and curb the illegal production and sale of food and drugs, but also protect food and drug safety; It can also prevent malicious high claims from those who knowingly buy fake goods, thereby maintaining normal production and operation order. Case 2: The hearing aid was sold at a high price to an octogenarian. The court found that the price was fraudulent. Mr. Wang, who is already 88 years old, went to a public hospital for hearing examination and treatment due to his poor hearing. On the recommendation of the doctor, I spent 58600 yuan to purchase a pair of hearing aids. After returning home, the family found that the price of the hearing aid on the online shopping platform was only 22000 yuan, and the seller was not a hospital, but a certain technology company. Mr. Wang then sued the technology company and public hospital for fraud, demanding a return and refund, as well as triple compensation. In the trial, the technology company argued that it had no cooperative relationship with public hospitals, that its employees did not engage in fraudulent behavior when selling hearing aids to Mr. Wang, and that there were no product quality issues with the hearing aids sold by the company. The public hospital argued that Mr. Wang's purchase of hearing aids was directly paid to the technology company, and the hospital did not participate in the sales and promotion process of hearing aids. Mr. Wang did not purchase hearing aids according to the hospital's medical advice, but instead violated the general medical process by purchasing hearing aids on his own. After trial, the court believes that in this case, the sales personnel of the technology company sold hearing aids to Mr. Wang, which constitutes the act of the operator providing goods to consumers. The technology company concealed the fair market price information of the hearing aids involved in the case from Mr. Wang during the sales process, taking advantage of his advantage of gaining trust through sales in medical facilities, as well as Mr. Wang's weak ability to obtain information and make judgments as an elderly person, to reach a transaction with Mr. Wang at a significantly high price. This behavior violates Mr. Wang's fair trade and right to know, and violates business ethics. The sales behavior of technology companies meets the elements of fraud, that is, the operator conceals the true situation and induces consumers to make incorrect intentions, which constitutes fraud. Although Mr. Wang submitted evidence such as WeChat chat records to the court, it is not sufficient to prove that public hospitals provided venues and convenience for the sales activities of technology companies, and therefore cannot be deemed as joint infringement by public hospitals. Therefore, the court does not support Mr. Wang's lawsuit request for public hospitals to assume compensation liability. The court ultimately ruled that the technology company would refund the full payment and pay triple compensation, and Mr. Wang would return the hearing aid to the company. According to the judge, health consumption is a key area of concern for most elderly people. However, due to the disadvantaged position of elderly people in information acquisition and cognitive judgment, they are easily targeted for fraud without the companionship of their children. In this case, Mr. Wang went to a public hospital on his own to test his hearing and urgently sought treatment. Based on his reasonable trust in the public hospital, he purchased hearing aids that he believed were recommended by doctors, falling into the trap of price fraud. Technology companies selling products to elderly people at significantly high prices constitute fraudulent behavior that misleads consumers, and should bear punitive damages of "refund one and compensate three". Respecting, honoring, caring for, and assisting the elderly is a traditional virtue of the Chinese nation. When elderly people with white hair suffer economic losses in hospitals due to non hospital commercial activities, it not only infringes on their property rights, but also their overall trust in the medical environment. The purest trust and emotions of the elderly towards the 'angel in white' should not be exploited by commercial activities. Protecting the elderly is not only a social responsibility, but also the warmth and responsibility that medical institutions should have. Although the hospital was not ultimately held responsible in this case, based on the problems exposed in this case, the court also called on and recommended that medical institutions establish a stricter and more scientific management system for commercial activities within the hospital, and build a solid protective net for the elderly. Case 3: Upgrading broadband and discovering that fiber optic cables cannot reach households. Consumer demand triple compensation rejected. Mr. Liu is an old user of a telecommunications company who has been using 100M broadband, which expires at the end of 2026. At the beginning of 2025, the telecommunications company informed Mr. Liu that there were now preferential policies that allowed him to upgrade to 200M for 1380 yuan. After Mr. Liu made the payment, the telecommunications company's technicians informed him that after on-site inspection, Mr. Liu's fiber optic cable could not be installed at home and could not be upgraded to 200M. Mr. Liu believed that the telecommunications company intentionally defrauded consumers, so he sued the court for triple compensation, etc. The telecommunications company argues that the reason for not being able to upgrade to 200M is due to issues with the equipment inside the building or in the data center, and that fiber optic to home products are truly present. The company has no reason to engage in fraudulent behavior. The amount of 1380 yuan has been agreed upon by both parties and has been refunded to Mr. Liu. After trial, the court believes that according to relevant laws and regulations, fraudulent behavior refers to the act of a business operator using false or other improper means to deceive or mislead consumers in providing goods or services, causing damage to the legitimate rights and interests of consumers. When determining that an operator has engaged in fraudulent behavior, attention should be paid to the following aspects: firstly, the operator makes false statements about important facts, including the quality, performance, use, price of goods or the quality, content, price of services; The second is to make consumers trust without knowing the truth, resulting in the fact that consumers are deceived; Thirdly, the operator must have subjective intent. In this case, Mr. Liu failed to provide evidence to prove that the telecommunications company intentionally deceived or misled him when signing the contract, and caused damage to his legitimate rights and interests. Therefore, the court does not support Mr. Liu's claim for triple compensation. The court ultimately rejected all of Mr. Liu's lawsuit requests. According to Chinese law, the circumstances of "fraud" should consist of the following three aspects: one party intentionally informs false facts or intentionally conceals facts, and the other party falls into a mistaken understanding and makes an untrue expression of intention due to the mistaken understanding. In practice, many parties believe that the operator has committed fraud simply because the actual effect does not match the agreement. For example, in this case, Mr. Liu lost the lawsuit due to insufficient understanding of the legal concept of "fraud". However, from this case, we can also see that once the operator fails to provide clear explanations of the quality of goods and services, and the after-sales response is insufficient, it is easy to cause consumer distrust, leading to disputes. Strengthening legal education for consumers is an inevitable requirement for building an elderly friendly society and promoting the "silver haired economy". Based on the above case, the judge reminds consumers to make the following points: Firstly, when facing business promotion, they should make rational judgments and not blindly follow the trend. Especially for elderly people who are not accompanied by their children, it is important to carefully examine the qualifications and product quality of the merchant before making a purchase. It is recommended to search for information and compare prices as much as possible to avoid being misled by various marketing gimmicks and causing losses. 2、 When choosing products, carefully read the labels and avoid buying "three no" products. When placing an order for shopping, don't rush. Take a few more seconds to check the product packaging label, pay attention to the manufacturer, production date, shelf life, product ingredients, etc. Food and drug safety, daily necessities safety are among these small details. Do not buy products with incomplete labels or unknown sources, no matter how cheap they are. 3、 Retain evidence during transactions,

Edit:Yiyi    Responsible editor:Jiajia

Source:http://epaper.ynet.com/

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