In April spring, the wind rises and the sky is clear. The vigorous flow of people travels through the land of China, the noisy fireworks rise in the ancient streets and new cities, and the consumption vitality is released in the bustling streets... During the Qingming Festival holiday in 2026, people from all over the country are illuminated by rushing and love, and the flowing vitality and joyful songs outline a vibrant and upward holiday consumption scene. A lively and full China is coming in the spring. The vitality of travel continues to burst forth, with the sea and sky blending in one color and the blue waves rippling. On the first day of the Qingming Festival holiday, ferries shuttling between the waters of Zhoushan, Zhejiang were busy. Tourists face the humid sea breeze, taking in the continuous island shadows and fluttering seabirds. This year's Qingming Festival coincides with the incense festival on Mount Putuo in Zhoushan, and the number of people coming here to worship ancestors and pray for blessings continues to increase. ”Zhang Chengjiang, Director of the Putuo Mountain and Sea Affairs Office of Zhoushan Maritime Bureau, introduced that during the Qingming Festival holiday, the city of Zhoushan is expected to have a waterway passenger volume of about 604000, of which Putuo Mountain Scenic Area is expected to have about 400000 inbound and outbound tourists. Popular water areas and key air routes will continue to operate at a high level. The crowd surged with vitality. According to data from the Ministry of Transport, during the three-day Qingming Festival holiday, the expected cross regional personnel flow in the whole society is about 845 million, with an average of about 282 million people per day. Qingming Festival travel, tomb sweeping and outing are important themes. In Beijing, Beijing Public Transport Group has opened a tomb sweeping shuttle line directly to Babaoshan at Yuquan Road Station, with the shortest workshop only 3 minutes apart; In Jinan, Jinan Public Transport Group has added a dedicated line for the Qingming Festival, achieving point-to-point direct transportation from the city center to the cemetery... Multiple public transport groups are fully committed to serving the peak travel season for Qingming Festival and its festivities. This year, many parts of the country are celebrating spring break, which coincides with the three-day Qingming Festival holiday, giving rise to the "Golden Week of Spring Day without Adjustment". According to travel data from Qunar, the popularity of travel during this year's Qingming Festival holiday has increased, with the number of passengers traveling within a radius of over 800 kilometers growing by more than 30%. Parent child travel has become the main force, and more family trips have upgraded from "walking at home" to "traveling by plane". The number of passengers aged 13 to 18 traveling by plane has increased by 70%, and many children have purchased their first plane tickets. How to use technology to ensure holiday travel with a large number of travelers? The Jiangxi Traffic Monitoring Center uses AI video to analyze highway road conditions, and can automatically distribute accident video clips and key images to highway traffic police, road administration and other departments; Didi has launched an AI travel assistant called "Didi", which can calculate the departure time based on user needs and actual road conditions. It can also search for nearby food, attractions, bathrooms, etc., and call a car with just one click... The journey is smooth and people can travel freely. China's mobility continues to demonstrate vitality and energy. Cultural flavor adds spring colors to Changsha Orange Island Scenic Area, where visitors are bustling and lush with greenery. During the holiday, the Changsha Intangible Cultural Heritage Museum located here launched intangible cultural heritage experiences such as dough sculpture, incense making, and gold and stone printing, attracting over 13000 visitors on the first day of the holiday. In conjunction with the Qingming Festival holiday, various regions are competing to launch activities such as flower god parades and intangible cultural heritage experiences. The fragrance of flowers in the garden is intertwined with poetic elegance and folk fun, bringing a series of spring folk feasts. Endless spring scenery, with flowers blooming in various parts of China, driving the "flower appreciation economy" in spring. According to Feizhu data, since March, the search popularity of keywords such as "flower viewing" and "hiking" has increased by 3.8 times compared to the previous month, and the transaction volume of tourism and vacation products on the platform has surged by 72% year-on-year. During the holiday, the Holy Land of Nishan in Qufu, Shandong experienced a peak in passenger flow. Under the guidance of the Ming officials, many tourists held flowers and bowed in worship, reciting the Analects in unison. The children are on spring break, specially bringing them to experience Confucian culture, which is both a vacation and a study. ”Jiangsu tourist Zhu Xuan said. Spring break and Qingming clash, allowing tourists to go further and stay longer. Taking Nishan Shengjing and Luyuan Village as examples, the two major scenic spots have linked up to benefit the people. From April 1st to 6th, young people under the age of 16 nationwide will be free of charge, and this holiday has received over 60000 visitors. Setting up spring and autumn holidays helps us balance the relationship between studying, living, and leisure. ”Dai Bin, the president of China Tourism Research Institute, said that students' acquisition of knowledge and improvement of comprehensive quality also include studying in museums, libraries, and nature. Moderately slowing down the pace will bring long-term benefits to economic and social development and progress. New scenarios stimulate new consumption drivers. Take advantage of the holidays and switch to a more powerful imaging phone to capture the time spent with your children. ”On the 4th, Ms. Liu placed an order for a new mobile phone at Suning.com Nanjing Jianye Wanda store, saving nearly 800 yuan through store promotions and national subsidy discounts. According to data from Suning.com, driven by the demand for Qingming outings, sales of AI imaging flagship smartphones, smart watches, wristbands, smart sports cameras, and other travel equipment increased by over 50% month on month. Holidays are the touchstone of consumer spending. Various regions are constantly lighting up new consumption scenarios, creating new demand with new supply, and continuously unleashing the potential of the super large domestic market. At the Kyushu Tuzhi XR Time Folding Experience Hall, the door to time and space that spans thousands of years slowly opens; Tea pouring, brewing, and serving are all done in one go, with intelligent robots making a steaming hot tea drink on site; Before the opening of "Children's Fun Shadow Puppetry", the "Chang'an Guide Manager" explained the production process and other interesting knowledge of shadow puppetry to everyone... "We have added multiple intelligent technology experiences such as Tang costume robots and digital human cultural guides, allowing consumers to experience the unique Tang 'trend' of Chang'an. The number of visitors on the first day of the holiday increased by 23% year-on-year. ”Zou Linfeng, the person in charge of the Chang'an Twelve Hour Theme Block, said. Driven by holiday travel, outdoor product sales on the Tmall platform are hot, with sales of soft shell clothing, sun protection clothing, off-road running shoes, and other products significantly increasing in the week before the holiday; "Tasting spring fresh" stimulated consumption enthusiasm. The online group purchase of spring tea orders in Tiktok increased by more than 400% year on year, and the consumption of food in local restaurants increased significantly. From the central to the local level, a series of policy combinations have stimulated the strong momentum of the domestic market - the Ministry of Commerce and 9 other departments jointly issued the "2026 Work Plan for Improving Service Consumption Quality and Benefiting the People"; Hubei Province has released 15 high-quality spring break tourism routes and launched over 1000 beneficial consumption policies for the people... Yang Mu, Director of the Market Operation and Consumption Promotion Department of the Ministry of Commerce, stated that the policy of exchanging old for new consumer goods will be optimized and implemented, and the action of improving service consumption quality and benefiting the people will be carried out. Through holding rich and colorful consumption promotion activities, diverse and integrated consumption scenes will be created to further stimulate consumption momentum. (New Society)