On April 6th, the reporter learned from the Ministry of Commerce that it, together with five departments including the Cyberspace Administration of China, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Culture and Tourism, and the State Administration for Market Regulation, issued the "Guiding Opinions on Better Serving the Real Economy and Promoting the High quality Development of E-commerce" (hereinafter referred to as the "Opinions"). The Opinion proposes 16 measures from five aspects, including focusing on empowering and increasing efficiency, strengthening innovation leadership, promoting high-level opening up, creating a good ecology, and strengthening support and guarantee, to build a framework system for high-quality development of e-commerce. The person in charge of the E-commerce Department of the Ministry of Commerce stated that e-commerce is rooted in and grows in the real economy. It is not only an important component of the real economy, but also an important lever to empower it. The person in charge provided several sets of data: In recent years, China's e-commerce has flourished and has been ranked as the world's largest online retail market for 13 consecutive years, covering 26 million domestic merchants and serving 3.2 billion consumers worldwide. The acceleration of online and offline integration has increasingly demonstrated its effectiveness in promoting high-quality development of the real economy. By 2025, the R&D intensity of major e-commerce platforms will exceed 8%, and the revenue from cloud computing and big data services in China will increase by 13.6%, becoming a new driving force for cultivating new quality productivity; The net zero value of agricultural products increased by 9.9%, and the number of "e-commerce+industrial belts" exceeded 2000, effectively empowering industrial transformation and upgrading; 36 "Silk Road E-commerce" partner countries are spread across five continents worldwide, with cross-border e-commerce imports and exports accounting for over 6% of goods imports and exports, and open cooperation continues to deepen. Industry experts believe that in this context, the issuance of the "Opinions" has provided a clear path for e-commerce to further serve the real economy and achieve high-quality development. Specifically, in terms of empowering and increasing efficiency, the "Opinions" clearly support the transformation of small and medium-sized enterprises, propose to deeply implement the special action of digital empowerment for small and medium-sized enterprises, encourage the standardized application of electronic authentication in the e-commerce field, and reduce the cost of digital transformation for small and medium-sized enterprises; Guide e-commerce enterprises to launch "small, fast, light and accurate" digital products and solutions, and open up data, channels, technology and other resources to brand merchants, small and medium-sized enterprises, and individual businesses. In terms of strengthening innovation leadership, the Opinion proposes three measures: accelerating the application of technological innovation, vigorously developing quality consumption, and actively creating integrated carriers, deepening online and offline integration, and helping to achieve a higher level of dynamic balance between supply and demand. Among them, it includes supporting top e-commerce companies to increase research and development investment, strengthening core technology research in key areas, and building an innovative ecosystem of "production research collaboration, learning and application transformation"; Encourage e-commerce enterprises to pursue technological excellence, coordinate the interests of all parties, optimize algorithm rules and other specific measures. In terms of promoting high-level opening up, the "Opinions" propose four measures to jointly build and share the Chinese e-commerce market: promoting cross-border e-commerce, expanding "Silk Road e-commerce", accelerating institutional opening up, and promoting rule linkage. In terms of creating a good ecological environment, the "Opinions" propose three measures: consolidating platform responsibilities, strengthening normalized supervision, and guiding compliance in going global, to promote win-win development for all parties in the ecosystem. It is worth noting that the "Opinions" strengthen support and guarantee, propose three measures to optimize the supply of financial products, activate the value of data elements, and strengthen the precise training of talents, continuously consolidating the foundation of e-commerce development. Specifically, it includes leveraging the role of industrial investment funds and science and technology innovation parent funds, encouraging financial institutions to combine the financing needs of e-commerce enterprises and improve diversified financial service models under the premise of legal compliance and controllable risks; By comprehensively utilizing loans, equity and other means, we provide diversified relay style financial services throughout the entire chain and lifecycle for the innovation of e-commerce business models; Encourage financial institutions to collaborate with e-commerce companies to innovate credit products and services. Hong Yong, deputy researcher at the Research Institute of the Ministry of Commerce, analyzed that the measures in the "Opinions" are very targeted. For example, regarding the current problems in the development of e-commerce, such as insufficient digital capabilities of small and medium-sized enterprises, low industrialization level of rural e-commerce, mismatch between low price competition and quality supply, and the need to improve platform governance and rule system, the "Opinions" propose to reduce the transformation costs of small and medium-sized enterprises through digital empowerment, promote the development of "digital commerce promotes agriculture" and industrial e-commerce to strengthen supply and demand coordination, optimize traffic distribution mechanism through quality e-commerce cultivation actions, strengthen platform responsibility and anti unfair competition supervision, and promote the transformation of the industry from scale expansion to quality improvement. Hong Yong also proposed that the key measures worth paying attention to include "artificial intelligence+e-commerce", cultivating quality e-commerce, and strengthening platform responsibility. Among them, artificial intelligence applications will reshape consumer decision-making and supply chain efficiency, promoting e-commerce to upgrade towards intelligence; Quality e-commerce will guide traffic from low price orientation to quality and brand orientation; Strengthening platform responsibilities can help regulate competition order and improve the development environment for small and medium-sized businesses. At the same time, financial support and other safeguard measures will further solidify the foundation of e-commerce development and provide sustained impetus for innovative business models. Overall, these measures will drive the industry's transition from being 'traffic driven' to being 'quality and efficiency driven'. ”Hong Yong told reporters that currently, e-commerce has shifted from a high-speed growth stage to a high-quality development stage, and the traditional development model that relies on traffic and price competition is difficult to sustain. Meanwhile, the role of e-commerce in serving the real economy and promoting industrial upgrading still needs to be deepened, and issues such as platform governance, data security, and cross-border rules have become more complex. In this context, building a high-quality development framework system further clarifies the development path of e-commerce in the new era, which helps to coordinate development and regulation, efficiency and fairness, innovation and security, and promote the upgrading of e-commerce from "transaction channels" to "industrial infrastructure" and "digital governance system". (New Society)