On March 31st, the State Administration for Market Regulation convened representatives from e-commerce enterprises, associations and societies, regulatory departments, news media, consumers and other parties to launch a series of actions to improve online food safety compliance and quality in Hangzhou, Zhejiang Province. This action focuses on prominent issues in the field of online food, and further releases the signal of "strict supervision and strong compliance" through activities such as policy preaching, issuing compliance guidelines, organizing expert reviews, platform enterprise exchanges and joint signing of self-discipline conventions. The action focuses on solving three prominent problems, namely the chaos of live streaming sales, the lack of supervision of network access qualifications, and the proliferation of false advertising. Through strict crackdown on illegal and irregular online food business activities, strict regulation of food safety management behavior of platform enterprises, and continuous promotion of platform enterprises to improve their food safety management level, we will fully safeguard the "safety on the tongue" of the people and create a safe, reassuring, and convenient online food consumption environment. The responsible persons of relevant departments of the State Administration for Market Regulation stated that in order to ensure the effectiveness and long-term effectiveness of the series of actions to improve the compliance and quality of online food safety, a collaborative governance mechanism for online food safety will be established with the participation of regulatory departments, platform enterprises, associations and technical institutions, and efforts will be made to build a new pattern of high-quality development of the platform economy through network management and intelligent governance. (New Society)